Smart Product Collabatorium  


A Virtual Commercializer for Founders to Scale Innovations



                  Health Tech Market Entry Navigation 

We Virtualize Collaboration 
Commercializing Smart Health Tech Innovations and Wearables 

Many of the latest health tech inventions are now coming outside of the medical industry. We formed our Health Tech Platform to support those non medical back grounded health tech entrepreneurs and others including university spin outs and emerging corporations developing and launching into the medical textile wearable and digital health space.

Our health tech team is back grounded in science research, medical textiles and health care digital marketing. We can integrate and collaborate with research institutions, medical school faculty or other health professionals to support and accelerate your health technology market readiness and product roll out. 


                                          We Calculate the Metrics and Navigate 

                     Your Smart Health Tech or Medical Textile Product to Market

E-textiles: Also known as smart garments, smart clothing, electronic textiles, smart textiles, or smart fabrics are fabrics that enable digital components (including small computers), and electronics to be embedded in them.

Smart Health Technologies

Recent innovations in mobile and sensor technologies allow for creating a digital representation of almost any physical entity and its parameters over time at any place. Since smart products combine a physical product with additional services, they are a form of "product service system". Integration of information and communication technologies into products anywhere and anytime enable new forms of mobile marketing in respect to situated marketing communication, dynamic pricing models and dynamic product differentiation models.

                                    Smart Health Tech Services   

Our One Service Solution:

We provide a pre qualified science, medical, textile and 

emerging biz collaboration team in one service 

solution, packaged for founders and emerging 

corporations to bring their smart health tech ideas to commercial fruition.

Best in Class Collaborative Leadership:

We utilize our in house expertise in innovation, start ups, digital marketing, and collaboration management with our science institution, university and medical industry 

resource connectivity to provide client service deliverables

*Our Fractional Collaboration Resources include Chief Engineers, Chief Scientist, and Chief Medical Officers*


Packaged Deliverables

1) Corporate Development (ownership, structure, financial, governance)  

2) C Level Coaching (leadership, team building, management roles)

3) Collaboration Process Management (feasibility, risk analysis, communication, innovation)

4) Product Lifecycle Navigation (IP formation, R&D, trials, product & market test, supply chain, commercialization)

5) Technical Support (compliance & regulatory, textile technology, bio engineering, clinical trials, smart products) 

Pre Market & Launch Client Advisory

Strategy and Structure:

  • Develop an integrated R&D and launch strategy 
  • Advocate for adequate resources before and after launch to ensure market acceptance 
  •  Capture and share best practices and key lessons learned to enhance organizational learning on product launch excellence

Thought Leadership & Ambassador Development:

  • Segment and develop thought leaders based on their influence to optimize resources and drive expert buy-in
  • Integrate market research with the design of clinical trials to identify market need gaps and fine-tune product positioning
  •  Employ qualitative market research to understand patients’ unmet needs and behavioral patterns to enhance product positioning

Marketing Activities:

  • Assure a unified promotional “look” for all stages of product development to create strong brand image
  • Employ an integrated approach to medical promotion in order to drive new product acceptance and revenue
  • Segment managed care customers and tailor marketing materials to speed formulary decisions

Sales Force Sourcing & Support

  • Develop distribution strategy and cultivate sales force networks
  • Present a well-documented bonus & compensation plan for new product launch meetings to spur enthusiasm in the sales force
  • Provide the sales force with adequate resources to bring thought leaders and expert ambassadors to important local markets
  •  Meet with the sales team heads during new product launch to share best practices and lessons learned

Product Life Cycle Management

  • Form strategic teams to manage each product’s life cycle through the development of distinct therapeutic area strategies
  • Deploy client portfolio management reviews to align business strategies of therapeutic areas with corporate growth objectives
  •  Address patient protection strategies well before products’ patent expiration date.

Smart Health Tech
Science Leadership Team

"Support for Emerging Health Tech Entrepreneurs"

Steve Hamm
(aka our Medical Market Eye)

Pre Market & Launch Project Leader 
Marketing Executive 

Steve Hamm is our health tech market commercialization expert 

and "C" level marketing professional with a wide range of 

collaborative leadership experience in biotech, medical and 

consumer package goods (CPG) as well as Fortune 500 

companies and Start Ups. 

He served as Marketing Executive and Global Brand Manager at 

GlaxoSmithKline more than 20 years before joining the 

entrepreneurial sector over a decade ago. 

Mr. Hamm has led or supported dozens of medical brand market entries and consumer roll outs utilizing marketing budgets ranging from $50K to $50Mil. He spearheaded and led marketing and product teams in collaboration with sales forces into various health tech and medical related markets: hospital, physician, lab, clinical, and health retail including Walgreens, Rite Aid, CVS, and Wall Mart.

Mr Hamm fosters an efficient dialogue between our Clients and 

medical experts to instill a commercial perspective into the 

product life cycle process, from R&D through market research 

and trials, to pre-market start up and launch execution toward 

early growth. He leads integrated market research and digital marketing with the design of product test and clinical trials to identify market need gaps to fine-tune products and 

roll out strategies.

Mr. Hamm received a MBA degree in Management and Marketing 

from Wake Forest University. He was awarded BS degree 

in Microbiology and Biochemistry.

Bill Studabaker, PHd (aka our Analytical Eye)

R&D Scientist and Analytical 
Project Management Collaborator

Bill Studabaker is our research and product development scientist and project manager with a focus on assay and analytical method development and support.  He brings experience in companies ranging from product-focused new startups to mature contract research organizations.  

Dr. Studabaker received his Ph.D. in Chemistry from UNC-Chapel Hill and completed a post doctoral appointment at Penn State.  His publication and patent record reflects his application of his diverse scientific background (biochemistry, mechanistic organic and inorganic chemistry, and analytical methodology) to overcoming technical obstacles encountered in the course of research and development projects.  

Lizzy Johnson

Smart Health Tech CoLab's 
Textile Technology Collaborator

Elizabeth Johnson specializes in Textile Yarn Technology

development and related collaboration. She is a graduate of NC State's University College of Textiles with a B.S. in Textile 

Technology. She concentrated her degree in Medical Textiles 

and has several years of experience in textile manufacturing 

development and product optimization, as well as university 

based textile yarn research & development.

Ms. Johnson has worked in Europe and the USA in woven label 

and chemical to yarn facilities, working through the product life cycle from conception to production. 

Ms Johnson brings 2nd gen entrepreneurial medical industry 

heritage with the latest in university and commercially developed 

yarn technology know how and experiences to our CoLab for 

supporting its' emerging clients. 

Instead of passively serving clothing needs, textiles have become an active interface between the body and its environment, which increasingly support a wide range of specific functionalities, from micro encapsulation of therapies to electronic conductivity. Smart Textiles for Medicine and Healthcare disseminates the most recent international research into fabric functionalities, and their applications, with the potential to impact the medical field across surgical and patient clothing, drug delivery and the environment for both hospital and home care.

Introduction of Medical Textiles

Medical textiles also known as Smart or Healthcare Textiles, are created from natural or synthetic fibers meant to positively affect human health, prevent infection, heal and stabilize wounds, and repair damaged tissues or organs. Medical Textiles is one of the most rapidly expanding sectors in the technical textile market. It is one of the major growth areas within technical textiles and the use of textile materials for medical and healthcare products ranges from simple gauze or bandage materials to scaffolds for tissue culturing and a large variety of prostheses for permanent body implants. Textile products are omnipresent in the field of human hygiene and medical practice. Their use is based on a number of typical basic textile properties like softness and lightness, flexibility, absorption, filtering etc.

Advanced medical textiles are a significantly developing area because of their major expansion in such fields like wound healing and controlled release, bandaging and pressure garments, implantable devices as well as medical devices, and development of new intelligent textile products. Present day society is undergoing changes like large population size, need of increasing the life span of every individual, various situations and hazards of human activity and civilization including transport accidents, chemical materials, fire, cold, diseases, and sports. Such factors increase the demand of medical textiles.

Smart Textiles
Smart Textiles are fabrics that allow for the implementation of digital and computer components into fabric so that the fabrics can ultimately benefit the user. Examples of benefits from smart textiles include aesthetic qualities such as light-up or color changing fabrics, and performance enhancing qualities such as tracking vital signs in humans and animals, detecting for extreme hazardous environments, and drug releasing fabrics. These smart textiles all make a great impact on the athletics, military, and medical industries.

Uses of Medical Textiles

Medical Textiles are the products and constructions used for medical and biological applications and are used primarily for first aid, clinical and hygienic purposes. It consists of all those textile materials used in health and hygienic applications in both consumer and medical markets. As such it comprises a group of products with considerable variations in terms of product performance and unite value. Because of the nature of their application many medical products are disposable items.The increased use of textiles in composite applications will provide major growth fiber consumption in terms of volume.

The medical clothing market is set for significant growth, according to a recent report from the global business information company Textiles Intelligence - Medical clothing: beneficial applications for health and well-being. According to the report, growth in demand will be underpinned by a number of factors, including: a continued rise in many parts of the world in the incidence of chronic diseases and conditions such as diabetes, heart disease, cancer and respiratory disorders; ageing populations in many parts of the world; and an increase in the number of surgeries performed in key health care markets such as Europe and the USA.

Experts believe that wearable technology could revolutionize the practice of health care, and it is hoped that the widespread use of health monitoring garments could help to reduce reliance on costly or heavily burdened health care systems.

Global Market:

The global medical textiles market is expected to reach USD 20.23 billion by 2022, according to a new report by Grand View Research, Inc. The rise in the number of elderly population, ongoing technological advancements and increase in health consciousness are fueling the growth of global medical textiles market. 

Burgeoning health concerns necessitating the criticality of awareness for better healthcare practices coupled with rising disposable income are expected to augment the demand for medical textiles. Growing medical & hygiene sectors and health conscious population of the developing economies are projected to drive the demand for medical textiles market over the forecast period.